Pretty blunt, huh?  If you are a service provider in any industry, I urge you to verbally and in writing insert a similar warning (in legalese) in every customer contract.  [...]

Let me tell you something—if Home Depot does it, you should, too.  When I buy something (weekly) from Home Depot online, a few days later Home Depot emails me a [...]

In my last article, I extolled the benefits of offering office building managers a Disaster Recovery Program to strengthen your company’s relationships with them. If you recall, we mailed more [...]

Hurricane Andrew August 24, 1992 On August 27, 1992, I experienced a “close encounter of the strangest kind” that led me to develop a powerful new marketing strategy. That day, [...]

In the bad old days before I knew any better, I tried to train workers by becoming their friend and getting them to like me.  My first real experience in [...]

Years ago, I stumbled upon this personality test for screening prospective “white-collar” employees.  Even though we found it incredibly accurate, you shouldn’t implement it unless your labor attorney confirms it’s [...]

Experts say a brand drives business to your door and keeps your customers loyal. What is a brand?  It used to refer to a company’s name and clever slogan.  “Coke® [...]

My advice to you is, “Don’t even think about it.” As a 73-year-old guy, I’m too old (and too insensitive) to be politically correct.  Therefore, if you’re a snowflake, please [...]

As a former business owner with employees, I learned a long time ago that our government does not always have our back; in fact, in many situations, it can be [...]

Workers compensation claims are a huge business expense, not only in insurance costs but in lost work time and productivity. Let me give you a couple of examples from my [...]

| Bart’s Office, Inc. | Bart’s 4 Sisters from left to right: Ashley Thibodeaux Herbert, COO, Alexie Thibodeaux, Chief Training Officer, Kasie T. Sheridan, Chief Administrative Officer and [...]

In my post entitled “WHAT TO SAY WHEN YOU COLD CALL A PROSPECT,” I recommended making an appointment to give an estimate as soon as you get a positive response. [...]

In my post entitled “Why Sales People Should Never Cold Call,” I shared about how Wendover-Insight PRM CEO Larry Dillon and I believe that most successful sales people are weak [...]

As a former stockbroker with EF Hutton on Wall Street a lifetime ago, I learned how to “pitch” stocks to prospects.  My stint at Hutton lasted only 7-months (6 months [...]

If you’re not growing your business, it’s only a matter of time before you’ll be OUT of business. Even if your company has a steady flow of residual revenue at [...]